About Ed Monson

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So far Ed Monson has created 76 blog entries.

What’s Up With Subaru Crosstrek Wheels?

Subaru XV Crosstrek 2013 – 2014

Subaru introduced the XV Crosstrek in with the 2013 model year.  There were many theories about what XV meant at the time.  Some speculated that is was the “15th” vehicle Subaru built on that platform.  What it turned out to be is that SV stood for “Crossover Vehicle”.  A crossover is basically an SUV on a car chassis vs. SUVs on a truck chassis like some of the giant SUVs […]

2018 Subaru Outback Premium Options

When you start to shop for a Subaru, if you don’t know the way Subaru labels its various “trim levels”, it can be very confusing.  Then come the many choices of “option packages”.  After that are “port-added accessories”.  All three of these can affect the price of a new Subaru Outback.

Here at the dealership in Fresno where I work in internet sales, what frequently leads customers shopping for a new Subaru down the wrong path […]

HOW-TO Set the Clock on a 2018 Subaru Outback

Hello.  It’s November of 2017 and many people are struggling to change the clock on their 2018 Subaru Outbacks, Legacies, Crosstreks and 2017 and ’18 Subaru Imprezas.  Here where I am in Fresno, California, we still celebrate “Daylight Saving Time”.

It’s now time to set those clocks back. Many people have simply ignored the clock settings on these newer Subaru models because setting the clock or changing the time on newer Subaru’s involves a two-step process […]

New Accessories for Subarus – Dog Travel Beds!

Today as I meandered around the Subaru Parts Counter and Service receptionist, I saw something new.  Turns out these are selling like hotcakes.  As you know Subarus are “Dog Tested and Dog Approved” so why not cater to our prime demographic?

Have you ever wondered why Subarus and dogs get along so well?  Here are some facts I got from Autotrader:

  • A rear lift gate is crucial for being able to load your dog — […]

Subaru Accessories – Body Side Molding

Body side molding is one of those accessories people either love or hate.  The idea is that should someone open their car door next to your car, or a wayward shopping car is rolling towards you, it will it the molding and not the door.  In many cases, when deciding which options to add to a Subaru, my customers need to walk out an SEE with their own eyes, exactly what “body-side molding is”. […]

2017 Subaru Forester Wheels

The Subaru Forester is the best selling Subaru model overall.  During the calendar year 2016, the Subaru Outback overtook the perennial champion Forester is total sales in the U.S.  On this page, you should find lots of information about the Subaru Forester.  In the 2016 model year I was lucky enough to have every single trim level of the 2.5i Forester at our dealership at the same time and almost all of them were the […]

2015 Subaru Impreza Sport Premium For Sale by Owner near Visalia, CA

Only 22,000 miles – this car was not driven much and is no longer needed by its owner.

This Impreza Sport is a manual transmission model.  That means you get all of the Subaru Symmetrical All-Wheel Drive distributed to all four wheel evenly.  You can handle snowy mountain roads or off-the-beaten-path dirt or muddy roads with ease. impreza-front-seatsimpreza-seats

This is a private party […]

BACK WALL – October 1st, 2016 Premium and Base Subaru Foresters for Sale in Fresno

Huge Selection of Certified Pre-Owned Subaru Foresters Just Arrived in Fresno

Here is the first one being highlighted today on the Back Wall at Ed Car Page:

2015 Subaru Forester 2.5i Premium – Quartz Blue Pearl 11,818 miles

Sold this car new in 2015 to a very good customer of mine – they drove it on a lease for less than 2 years and traded it in  this morning.  It’s a well cared for, Premium Forester with the […]

Can’t get enough Subarus & Dogs


These guys couldn’t be quit after I stepped out of my office this afternoon and apparently interrupted their slumber.  It’s a customer’s car – not even sure who the customer was – parked next to the Subaru building just next to my office in Mitsubishi at 5505 N Blackstone, Fresno, CA 93710.  My customer was shopping for a 2017 Subaru Forester at the least special of $249 […]

Buying a Car Online – a Salesman’s Perspective

This is the back story when you buy a car online

This post was written and posted on Amtrak San Joaquin Train #708 travelling from Emeryville, CA to Fresno, CA.  I am riding the train home after delivering a brand new 2016 Subaru Crosstrek in Crystal White Pearl with Black Leather interior to a couple in San Francisco.  When their car rolled in on the truck yesterday, I sent them a picture.