About Ed Monson

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So far Ed Monson has created 76 blog entries.

THANK YOU to my Customers for Speaking Up

Online Customer Reviews Make me a DealerRater Certified Employ for Next Quarter

From the Dealer Rater webpage for my store From the Dealer Rater webpage for my store

I am so lucky to be blessed with the best customers any Subaru Salesman can have.  Mitsubishi too!  My customers have posted online reviews through the website DealerRater.com and thanks to them being positive and frequent… I get to […]

BUDGET ROW – One Owner 1999 Hyundai Elantra for Sale $3,995

1999 Hyundai Elantra for sale – just 95,000 miles

Welcome to Budget Row – the cars we sell because they are too nice to send to the auto auction.  Featured today: a one-owner trade-in with a good looking Car Fax and brand new fresh paint.  Here’s a quick video for you

This post is going up on Saturday morning and Saturday-Sunday are the busiest days in the business.  Further, this is the last weekend […]

2017 Subaru Crosstreks Available Now by Order – Why Change A Good Thing?

Subaru of America announces 2017 Subaru Crosstrek

In a press release dated September 22, 2016 Subaru of America President & COO Thomas Doll announced we can start taking orders for 2017 Crosstreks.  There will be another Crosstrek Special Edition this year in the Pure Red (like last year), but for the most part things aren’t going to change.  The Crosstrek was introduced in 2013 model year and sales have grown considerably every years.  In […]

Taxes and Fees when Buying a Car

What do they mean when they say a price and they “Plus Fees”?

In California, about the only thing that isn’t taxed when you buy it is food.  An there are plenty of people who would argue about that since there are taxes paid by the producer, distributor and seller of the food that are certainly worked into the price we pay.  Let’s talk about buying a car though!

When you buy a car in the State […]

Huge Shipment of 2017 Subaru Outbacks Arriving in Fresno

32 Outbacks Will Arrive This Week at the Subaru Dealer in Fresno

You get the information first, from EdsCarPage.com.  We have thirty two scheduled deliveries between now and the weekend.  I have customer coming here today from the Monterey, CA area because according to him, “there is a shortage” of Subarus in that area.  Guess what?  By that definition, there is a shortage everywhere.  Thank you to the major consumer advocate magazine for recommending Subaru models […]

TODAY is the Day for the Magic Price


Have you ever seen that TV commercial where they show a bell curve graph that shows you what others paid in your area for the exact same car?


Why would cars sell for different prices and how do you get to be the person with the low price on the bell curve????

Here’s how you can be that person […]

Subaru Accessory – Rear Seat Back Protector

Protect Your Subaru When Back Seats are Down

The  Rear Seat-Back Protector is the most popular accessory to come out since the Rear Bumper Guard.  This accessory covers the back side of the rear seats when you put them down to maximize cargo space.  It’s great if you have to put a load of dripping nursery supplies in the back, or a muddy mountain bike.  If your pets like to ride in the back, it’s helpful […]

2013 Mitsubishi Lancer EVOlution MR for sale in Fresno

Lower Price on EVO at Mitsubishi in Fresno

Our Used Car Manager decided it’s time for this one to go!  We have to pay flooring costs if a car sits here too long so we do not keep used cars on the lot even if we have to take a loss to move them along.  What you see in this video I prepared for a customer is a look at the outside of this 2013 Mitsubishi […]

Demonstrating Subaru “Lane Keep” Technology on I-80

Lane Keep Feature steers you away if you stray too close to lines on the road.


2016 Subaru Outback and Legacy Models with Eyesight had a new button on the steering wheel.  It featured this symbol; a car spaced perfectly between two dotted lines.  This button usually next to the cruise control button on the right spoke of the steering […]

2002 Subaru Legacy For Sale In Fresno

From the Back Wall – A Pre-Loved Subaru Legacy

This clean 2002 SUBARU LEGACY L has a 2.5 liter motor and Subaru’s highly effective Symmetrical All-Wheel Drive.  It’s a mid-sized sedan that was loved by 3 previous owners according to the Car Fax.  Here’s a video I made for an interested customer:

Our mechanics have not looked at this car yet, so it may not pass muster.  I can tell you […]